What is Crowdfunding ?
Crowdfunding is a method of fundraising in which many people contribute their personal money to support a project.
Requirements
Have you ever measured how big is your "Funding Circle" ?
DO NOT EXPECT TO RECEIVE MONEY FROM STRANGERS !
Before launching any "Crowdfunding Campaign", you must build your "Funding Circle".
Ask yourself how big is a building's foundation ?
The "Crowdfunding Campaign" is the building.
The "Funding Circle" is the foundation.
What is "Funding Circle" ?
A "Funding Circle" is a group of people who already knows a lot about the project you are promoting with a "Crowdfunding Campaign".
Among all these people of your "Funding Circle", there might be people interested to invest in your project.
This group of people are ready to invest, because they already have enough information about the project.
Before any "Crowdfunding Campaign", you must present to the audience and explain in details your project with a
"Media Communication Campaign" or "Events Management Campaign" or "Press Conference"
or a "Digital Marketing Campaign" to spread the news online and offline.
What is your "Communication Campaign" ?
First, let's take a look at what makes a good "Communication Campaign":
1) The text content structure should be clear and sharp.
2) The words should be relevant to the project.
3) The background information should be given in a clear and sharp way.
4) The main points should be well-organized and easy to understand.
5) The images and videos should be effective in helping to promote the project and engage the audience.
Your "Funding Circle" is made of all the people that know you
and by potential investors.
First, make sure you have a business plan and business model to give evidence that your project will be successful.
People may be more likely to invest if they see that you have a good "written" plan, not only an idea.
Second, try to get some other investors on board.
If you can show that other people are willing to invest in your startup, your family and friends may be more likely to do so as well.
Third, offer them something in return for their investment.
This could be a percentage of ownership in the company or some other type of compensation.
Fourth, be persistent.
Keep asking your family, friends and investors if they're interested in investing.
They may eventually come around if they see how committed you are to your startup.
Myth: You have to be patient and persistent
The biggest myth about launching a "Crowdfunding Campaign" is that you have to be patient and persistent.
This couldn't be further from the truth !
In fact, the most successful "Crowdfunding Campaigns" are often those that are started with very little planning and made progress.
Once completed these campaigns,
then you have the basis and basics to launch a "Crowdfunding Campaign".
You now have generated a target which is the new segment of your audience.
This group of people is in the stage of
"Investment Readiness" (Ready to invest into a project),
because they have enough information regarding the project.
And they are ready to become funders.
Software Newsletter
The list of these funders must be saved in a database, ready to be used with a Newsletter software.
Once everything is perfectly planned, then with a simple click, all emails can be sent to potential funders.
Are you ready to launch your "Crowdfunding Campaign" ?
If YES, click the button below.
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